Deputy Chairman of UOB: “tai bet88 Bonsai symbolizes our approach”

As tai bet88 bank marks more than eight decades of operation and approaches its 90th anniversary, tai bet88 bonsai serves not only as a visual metaphor but also as a cultural cornerstone-particularly in UOB’s expansion efforts across ASEAN.

“We don’t chase rapid expansion. We believe in taking a long-term view, rooted in strong fundamentals. That’s what enables us to grow with resilience,” Mr. Wee Ee Cheong, Deputy Chairman and CEO of United Overseas Bank (UOB), noted that tai bet88 bank’s steady presence in Vietnam exemplifies this philosophy.

UOB’s journey in Vietnam began in 1993 with tai bet88 opening of a representative office, followed by tai bet88 establishment of a branch in Ho Chi Minh City in 1995. Since then, tai bet88 bank has focused on building a strong foundation through consistent investments in digital infrastructure, sustainable finance, and talent development.

EmpoweringVietnam’s digital and green transformation

UOB is deepening its commitment to Vietnam’s digital and green transformation through sustained investment in technology, innovation, and people—aligning closely with tai bet88 country’s push for a digitally driven, sustainable economy. According to Mr. Wee Ee Cheong, technology is a key enabler in this transformation.

“Our unified platform, developed to span across ASEAN, enables us to deliver seamless banking services regardless of geographic location,” he said.

Now active in key markets such as Vietnam, Malaysia, and Thailand, tai bet88 integrated platform ensures clients receive consistent, efficient service across tai bet88 region. Designed to go beyond core banking, tai bet88 platform enhances cross-border trade finance and supply chain management, streamlining operations and reducing paperwork. This has been particularly impactful for foreign investors looking to enter or expand in Vietnam.

Reflecting on recent developments, Mr. Wee shared that tai bet88 COVID-19 pandemic further accelerated UOB’s digital rollout. In response to changing customer behavior, tai bet88 bank fast-tracked tai bet88 launch of its digital banking app called UOB TMRW (Tomorrow), which has been well-received across tai bet88 region and is set to introduce in Vietnam this year.

At present, UOB continues to take tai bet88 omni-channel approach to banking, combinating digital innovation with in-person service. “Digital-savvy customers, especially tai bet88 younger generation, prefer to interact via apps, while older generations tend to visit branches. We have tailored our offerings to serve both groups with a flexible approach, adapting our physical presence to meet customer preferences,” he explained.

Currently, UOB operates five branches in Vietnam, though this number could evolve in line with digital adoption rates. “Ultimately, it’s about delivering tai bet88 best possible experience to our customers,” he said.

Alongside digitalization, UOB is also taking measured steps toward integrating artificial intelligence (AI) into its operations. Initial applications in customer service—particularly in call centers—are helping anticipate customer needs and enhance efficiency. “AI can greatly improve efficiency, but only if tai bet88 data behind it is accurate. In banking, where confidentiality is crucial, any misstep can be costly. That’s why we apply AI carefully and with robust oversight”, Mr. Wee emphasized.

He added that while broader AI applications—such as personalized product offerings—are being explored, customer data security remains paramount. “AI is a powerful tool—but without proper control, it can be dangerous. Human oversight remains essential.”

Beyond technology, Mr. Wee underlined tai bet88 importance of talent development. “No matter how advanced our systems are, they’re only as good as tai bet88 people operating them,” he said. “That’s why we prioritize training and development—to empower our employees to fully leverage digital tools and deliver exceptional service.”

Additionally, UOB is reinforcing its commitment to green transformation. Mr. Wee highlighted that tai bet88 bank’s new headquarters in Ho Chi Minh City’s District 1 is being designed with sustainability in mind. “A focus on sustainability is beneficial for everyone, not just tai bet88 bank, but for tai bet88 broader community as well. While progress may take time, we all have a role to play in ensuring that we continue to move in tai bet88 right direction,” he emphasized.

UOB’s talent strategy inVietnam

UOB expands its presence across ASEAN, developing and retaining tai bet88 right talent remains a cornerstone of its long-term growth strategy—particularly in rapidly growing markets like Vietnam. For Mr. Wee Ee Cheong, sustainable success is not just about hiring tai bet88 right people, but also about creating an environment where they are equipped to excel.

At UOB, talent empowerment is driven by ongoing investments in training, digital tools, and leadership development. By fostering a culture rooted in innovation and continuous learning, tai bet88 bank ensures its people are well-prepared to navigate tai bet88 evolving demands of a digital-first economy.

However, building a stable workforce in Vietnam presents challenges, especially with a young and ambitious talent pool. Many employees, after gaining initial experience, are drawn to opportunities elsewhere that offer faster career progression or higher compensation. Recognizing this trend, UOB places a strong emphasis on long-term employee value.

tai bet88 bank encourages staff to view career development not merely as a corporate benefit, but as a personal investment in their future. By cultivating an inclusive and supportive work environment, UOB aims to inspire employees to build meaningful, enduring careers—rooted in purpose, growth, and a shared vision for success.

UOB's commitment to community and legacy

UOB emphasizes tai bet88 importance of adaptability, not only in business but also in its engagement with local communities. In Vietnam, tai bet88 bank actively contributes through initiatives like tai bet88 UOB Heartbeat program, which focuses on education and social impact. “We don’t just work in a country; we aim to be a part of it,” said Mr. Wee Ee Cheong. This approach fosters acceptance, which is vital for long-term success.

UOB’s commitment to education is a cornerstone of its broader corporate social responsibility (CSR) strategy, which is structured around three core pillars: art, education, and children. Among these, children’s education is given particular emphasis due to its long-term impact on individual lives and communities. By focusing on education, especially for underprivileged children, UOB aims to equip tai bet88 next generation with tai bet88 skills needed to thrive in an increasingly digital world.

A key component of this initiative is improving digital literacy. In today’s economy, tai bet88 ability to navigate and utilize technology is essential, and providing access to digital tools and learning platforms can significantly level tai bet88 playing field for disadvantaged youth. To mark its 90th anniversary, UOB is partnering with an education platform to support 120,000 underprivileged children across Singapore and tai bet88 region. “It’s about making a lasting impact on society,” Mr. Wee affirmed.

UOB embraces a philosophy of deliberate, sustainable growth to preserve its legacy while embracing innovation. Mr. Wee likens this approach to nurturing a bonsai tree, symbolizing patience, care, and tai bet88 right environment for growth. tai bet88 bonsai is featured in UOB’s annual reports and in tai bet88 bank’s Singapore branch and will be in new Ho Chi Minh City headquarters. “It reminds our people, especially in Vietnam, that we are here to grow together—with patience, purpose, and pride,” he added.

As UOB strengthens its presence in ASEAN, its bonsai-inspired philosophy shapes not only its financial strategy but also its role in supporting communities, nurturing talent, and contributing to sustainable development. tai bet88 bank's senior management team, with decades of experience, ensures stability and continuity, maintaining a consistent vision.

With UOB’s 90th anniversary approaching, Mr. Wee identifies UOB's most significant legacy as its ability to thrive across three generations. "Many family businesses and SMEs struggle to carry on from one generation to tai bet88 next, but UOB has managed to grow over three generations and continues to evolve as a leading regional bank. This longevity is a testament to tai bet88 culture we've built, tai bet88 adaptability we've embraced, and tai bet88 institutional strength we've developed," he stated.

To ensure sustainability, UOB focuses on cultivating a strong organizational culture. “We believe in growing our own timber,” Mr. Wee explained, noting tai bet88 long tenure of tai bet88 bank’s senior leadership team. This continuity supports UOB’s long-term growth.

Upbeat onlong-termoutlook

Looking ahead to UOB’s 100th anniversary, tai bet88 bank’s long-term vision centers on becoming more deeply rooted in tai bet88 ASEAN region. Over tai bet88 next decade, UOB aims to increase activities, strengthen engagement, and accelerate growth across all key markets. A core component of this strategy is simplifying banking processes and making them more intelligent through tai bet88 integration of artificial intelligence. This will enable UOB to scale more efficiently and deliver more responsive, tailored services to its customers.

Over tai bet88 next 10 years, UOB also sees significant potential in ASEAN’s demographic advantage—a young, growing population of over 600 million people. However, unlocking this potential depends on maintaining political stability and fostering stronger regional cooperation. Rather than competing within tai bet88 region, UOB emphasizes tai bet88 importance of a unified ASEAN front, where collaboration enhances global competitiveness. Without this collective approach, ASEAN risks missing out on critical opportunities.

By focusing on innovation, efficiency, and regional solidarity, UOB aims to contribute meaningfully to tai bet88 region’s development and ensure it remains dynamic and prosperous.

In 2025, tai bet88 banking industry faces key challenges and opportunities amid global economic uncertainties, particularly tai bet88 impact of tariffs. While tariffs add complexity, UOB’s 90 years of experience navigating economic storms gives tai bet88 bank confidence in its ability to weather future challenges.

tai bet88 imposition of U.S. tariffs has significant ramifications, not only for Vietnam but for countries across tai bet88 ASEAN region. Higher costs for goods going to tai bet88 U.S. could shift trade routes, with Vietnam, facing particularly high tariffs, potentially redirecting trade to other ASEAN nations or Europe. Mr. Wee acknowledges that tai bet88 current global economic landscape creates added pressure.

However, UOB remains optimistic about tai bet88 medium- to long-term outlook. "We shouldn’t overreact to short-term challenges," Mr. Wee emphasized. Despite these uncertainties, tai bet88 bank’s strategy remains focused on expanding and investing in tai bet88 region, ensuring continued growth and stability in tai bet88 face of global fluctuations.